Pool's across Alberta are having a problem.
Pool users are having ... accidents, and not reporting them.
As result, lifeguards are unable to use proportional responses, and sometimes aren't able to intervene until accidents have become big problems.
Our #DocumentTheDookie campaign aims to teach children, parents, and pool users in general how they can help us keep our facility clean, healthy, and open for use. Using humour, friendly imaging, and an empathetic tone, we will look to both correct behaviours of individuals using the facility too soon after illness, or without protective swim underwear, while also destigmatizing the act of informing lifeguards of accidents having happened.
Our premiere on Facebook on November 13, 2018, will kick start a larger campaign that will run through early 2019. Stay tuned to learn more!