The role of the communications department is to coordinate all town communications; assist with overall communications and public engagement processes and strategies; ensure information is provided to the community in a timely, thorough manner; and that residents are engaged in any decision-making that requires their input.
Good public engagement includes the following practices:
- Managing residents’ expectations through the use of clear language in communicating the purpose of the public fragment
- Choosing methods that will provide meaningful engagement. Choose a variety of methods to gather both qualitative and quantitative data, and to offset the limitations of different types of methods
- Closing the loop with the public by communicating what the public engagement results were used for - example - after CEAC presented the results of their PE, Council used the information in reviewing and updating their strategy plan
Effective media relations are key to good communications. Working with media outlets in the community to assist in covering newsworthy events and information ensures that Town of Hinton news reaches as many people as possible. For archived news items see the link below.
Emergency Public Information
Public information during a community emergency will come from the communications department. Alberta Emergency Alert, website updates and press conferences are managed and produced from the Emergency Operations Centre by the Public Information Officer and alternates.
For information on public information during an emergency, please contact the communications coordinator. Access the "notify me" button on the home page to subscribe to emergency alert text or email messages.
Municipal Communications Strategy
The Town of Hinton is committed to advancing its public and corporate communications and does so by implementing three- to four-year Municipal Communications Strategies. Communication is an on-going and evolving process, therefore there is a need to revisit, refresh and improve the Town's core messages and image by evaluating the quality and effectiveness of current communication tools and vehicles.
The Municipal Communications Strategy 2022-2026 reflects on previous Strategies, achievements, and opportunities to learn, while sequencing future actions to ensure the Town takes a deliberate, informed, and methodical path to achieving an integrated communications system and communications excellence. The Strategy outlines goals and best practices to overlay on Town of Hinton communication tactics, with a set of sequenced actions to implement over the next four years.